Maslow's pyramid of customer experiences

"Deliver the right experience, at the right time, to the right customer, thanks to our pyramid repurposed for customer engagement.”

The Importance of Targeted Customer Experience: Why Timing and Personalization are Crucial?

According to a McKinsey study, 15% of retailers have fully implemented personalization strategies, but this figure is still very low compared to market expectations, where 80% of customers are looking for personalization.

Before tackling higher levels of personalization, offering the right experiences based on psychological needs is the foundation. Respecting the right timing is essential to building a lasting relationship. Our pyramid helps you understand these different levels and how to deliver the right experience, at the right time, to the right customer.

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Why is organizing customer engagement levers according to the needs of Maslow's pyramid the answer to this question?

The pyramid enables you to better segment your customers and know what experience to offer them. Our checklist offers you a holistic viewpoint and numerous examples.

To give you concrete examples, we recommend actions focused on the safety and reliability of your service or product. A telling example would be the Uber and its commitments on safety. At a more advanced, esteem-related level, strategies might instead include recognition through "club" loyalty programs, for example.

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Advantages of downloading and using our document

Downloading our document offers many advantages:

- Strategic clarity: Organize your marketing and CRM actions with clarity, ensuring that each initiative is aligned with the specific psychological needs of your customer segments.

- Improve customer engagement and loyalty: Step by step, develop a deep and lasting relationship with your customers. This approach aims to build customer loyalty in successive stages, gradually increasing their commitment to the brand.

- Resource efficiency: Optimize the use of your resources by targeting actions that have the greatest impact on customer engagement.

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In short, adapting Maslow's Pyramid to customer engagement offers a structured, comprehensive and strategic method for improving interaction with your customers, ensuring that each of your segments progresses to ever higher levels of engagement.

Download our complete guide to Maslow's Pyramid for customer engagement to transform your customer relations strategy today!

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